Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is
collected, used, and shared when you visit or make a purchase from this
website (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we may collect certain information about
your device, including information about your web browser, IP address,
time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about
the individual web pages or products that you view, what websites or
search terms referred you to the Site, and information about how you
interact with the Site. We refer to this automatically-collected
information as “Browsing Information”. 

We collect Browsing Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer
and often include an anonymous unique identifier. For more information
about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.

– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase
through the Site, we collect certain information from you, including
your name, billing address, shipping address, payment information
(including credit card numbers, email address, and phone number). We
refer to this information as “Purchase Information”.

When we talk about “Your Personal Information” in this Privacy
Policy, we are talking both about Browsing Information and Purchase
Information.

 HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Purchase Information that we collect generally to fulfill
any orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices
and/or order confirmations). Additionally, we use this Purchase
Information to:

– Communicate with you;

– Screen our orders for potential risk or fraud; and

– When in line with the preferences you have shared with us, provide
you with information or advertising relating to our products or
services.

We use the Browsing Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by generating
analytics about how our customers browse and interact with the Site, and
to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We may share Your Personal Information with third parties to help us
use Your Personal Information, as described above. For example, we may
use Google Analytics to help us understand how our customers use the
Site — you can read more about how Google uses your Personal Information
here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Finally, we may also share Your Personal Information to comply with
applicable laws and regulations, to respond to a subpoena, search
warrant or other lawful request for information we receive, or to
otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use Your Personal Information to provide you
with targeted advertisements or marketing communications we believe may
be of interest to you. For more information about how targeted
advertising works, you can visit the Network Advertising Initiative’s
(“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

– Facebook: https://www.facebook.com/settings/?tab=ads

– Google: https://www.google.com/settings/ads/anonymous

– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

DO NOT TRACK
Please note that we presently do not alter our Site’s
data collection and use practices when we see a Do Not Track signal
from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information
be corrected, updated, or deleted. If you would like to exercise this
right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are
processing your information in order to fulfill contracts we might have
with you (for example if you make an order through the Site), or
otherwise to pursue our legitimate business interests listed above.
Additionally, please note that your information may be transferred
outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your
Purchase Information for our records unless and until you ask us to
delete this information.

CHANGES 

We may update this privacy policy from time to time in order to
reflect, for example, changes to our practices or for other operational,
legal or regulatory reasons.

MINORS
The Site is not intended for individuals under the age of 18.

CONTACT US
For more information about our privacy practices, if
you have questions, or if you would like to make a complaint, please
contact us by e‑mail at the email address provided in the Contact
section of the Site.